CHIC China International Fashion Fair
When
Spring 2021
Spring 2021
What
Visual Identity
Wayfinding
Motion Graphics
Visual Identity
Wayfinding
Motion Graphics
Visual identity for China’s largest fashion fair, using art deco botanical motifs to underline the 2021 fair’s “garden” theme and provide a lush and welcoming impression for visitors.
Project for Lava Design Studio
Creative direction and design: Sasha Fominskaya
Motion design: He Hui
Intern: Xinyue Zhang
Creative direction and design: Sasha Fominskaya
Motion design: He Hui
Intern: Xinyue Zhang