Fat Fat Beer Horse
When
2021
2021
Who
Fat Fat Beer Horse Brewery
Fat Fat Beer Horse Brewery
What
Branding
Packaging Design
Branding
Packaging Design
Adaptable label design for this Xiamen-based brewery that pays homage to Chinese beer’s turn-of-the-century German roots. The labels use a Chinese Fraktur-like custom type, with the border around the type showing the beer brewing process step by step.
Project for Lava Design Studio
Creative and art direction: Céline Lamée
Label design: Céline Lamée, Sasha Fominskaya, He Hui
Brochure design: Sasha Fominskaya
Creative and art direction: Céline Lamée
Label design: Céline Lamée, Sasha Fominskaya, He Hui
Brochure design: Sasha Fominskaya